Starting Up: The Business Of Love |
| 2008-02-13 |
| SM SMALL BIZ -- Making a bundle in the dating industry, isn't easy for a small player competing against Yahoo! Personals, Match.com and eHarmony.More narrowly focused niches have begun to surface. i.e. golfmates.com and vegetariandating.com. The best niche businesses are usually started by entrepreneurs who have a deep understanding of the community they want to serve. i.e. Patrick H. Perrine, a psychologist who spent years studying human sexuality and dating preferences, launched a gay male matchmaking service in San Francisco in 2004, and then expanded the service online - myPartner.com — to a national audience last year. "We discovered there was no space for gay men looking for a serious relationship on the web", he says. |
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